Holing Out for a Hero with Provision Events

Provision Events helps European Tour make final ‘Hero Challenge’ the most spectacular yet. With the Atlantic Palm Resort as the spectacular backdrop,...


BIG MAX USA Appoints Medi8 To Manage US PR

BIG MAX USA has retained British marketing communications specialists, Medi8, to manage its PR in America. Medi8 has been employed by BIG MAX to look after its...


A Reflection…

In the beginning there was … well there was nothing. Writing this blog feels like a confessional. So, here it is. Setting up Medi8 wasn’t planned....


Provision Events ‘Putt’ On a Show at the Eiffel Tower

Provision Events activate French Golf Federation’s ‘Year to Go’ Ryder Cup celebrations with unique putting course at the Eiffel Tower. As the excitement...


Provision Events Commissioned for European Tour Finale

Provision Events returns to the Race to Dubai finale – the DP World Tour Championships Provision Events (PVE), the sponsorship activation expert, has...


Provision Events Partners with CSM Live

New co-operation will enrich brand experiences for sports fans across the globe Experiential brand activation experts Provision Events has entered into a...


GolfBuddy Has The X-Factor

With its latest GPS unit Voice X, GolfBuddy, the world-leading developer of distance measuring devices made exclusively for golfers, really has found the...


Driving Around the World – President’s Cup golf fans enjoy competition on and off the course

The PGA Tour and Provision partnership delivers Interactive golf experience at Liberty National Golf Club Tens of thousands of golf fans descended upon the...


EVENT MANAGEMENT

With an event management portfolio that covers glamourous award ceremonies, vast arena shows, spectacular grand openings, engaging press trips and fashion shows...


BRAND DEVELOPMENT

What does your brand say about you and, most importantly, what messages are your current and potential new clients receiving? Working with specialist media we...


Flare To Debut At The Cycle Show

Flare Clothing Company is making its Cycle Show debut this September. The award winning British brand will be showcasing items from its road, mountain bike,...


Celebrating The Best of British At The Golf Awards by American Golf

American Golf has celebrated the ‘Best of British’ with its inaugural Golf Awards held at the Belfry last night. Among the headline winners of the night, as...


Fans at Crans Get OMEGA Experience

As Europe’s best golfers descend on the Swiss town of Crans Montana for the Omega European Masters, headline sponsor Omega has enrolled the help of Provision...


European Tour kicks off British Masters promotion with Provision Events

Lee Westwood, host of the 2017 British Masters, stepped on to the hallowed turf of St James’ Park this weekend to take part in a Provision Events designed...


American Golf Crowns Junior Champions 2017

The fourth annual American Golf Junior Championship in association with PING came to its climax yesterday as the regional winners headed to Gainsborough Golf...


BIG MAX Does The Double In Europe

New data sees European brand increase market share across the board BIG MAX, Europe’s most owned push trolley brand is matching its recent growth in the U.K....


The Golf Awards: Nominations Are Open For Your Chance To Join In The Celebration Of Golf

Warrington, United Kingdom: Now in its 3rd year, the American Golf Grand Final celebrates the amateur game by bringing golfers from across the UK to compete in...


American Golf Long Drive Champions. Picture Credit: Mark Newcombe

New Talent & Record Breaking Performances Amaze The Crowds At The 2017 American Golf Long Drive Final

Warrington, United Kingdom: Against the stunning setting of Heythrop Hall, the 2017 Final of the American Golf Long Drive Championship was a real crowd pleaser....


American Golf’s Steven Cafferty Wins Bronze at the Deaflympics

Warrington, United Kingdom: Steven Cafferty, who works in the East Kilbride store, made his childhood dream come true this week by being one of the first...


BIG MAX Tackles Tough Tracks With Terrain

BIG MAX adds Terrain e-trolley to award winning range designed to make life on the course that little bit easier BIG MAX, the most owned push trolley brand in...


WIN a Million Dollars With American Golf

One Hole; One Shot; One Million Dollars! Warrington: American Golf is inviting golfers across the UK & Ireland to enter its biggest ever competition and be...


Women’s Major Moan

Over the past couple of years I have become very passionate about the promotion, or lack of it, of women’s professional golf. There seems to be such a massive...


Under Pressure – Celebs Go Against The Clock For Charity

Warrington: American Golf is putting golfing celebrities under the spotlight with a new charity initiative. Stars taking part in the Pressure Putt Challenge...


GolfBuddy Launches LR7 Laser Rangefinder

GolfBuddy, the world-leading developer of distance measuring devices made exclusively for golfers, is introducing its latest laser rangefinder for 2017 – LR7....


BIG MAX Innovation At A LITE Price

New BIG MAX DRI LITE Bags Deliver Style and Innovation at a Fantastic Price BIG MAX is bringing three new golf bags to market this summer – Dri Lite PRIME,...


The American Golf Tournament Of Champions In Mauritius!

Warrington, United Kingdom: American Golf is delighted to announce that the winners of this year’s American Golf Grand Finals at the Belfry1 will qualify for...


Practice Like A Pro With Toptracer at 3 Hammers

Wolverhampton, UK: If you watch golf on T.V. you’ll be familiar with that perfect blue arc sailing down the fairway, tracing a baby fade or delicate draw,...


Sealskinz To Sponsor Unique New Race

Kings Lynn, United Kingdom: Sealskinz, the British Endurance Accessories manufacturer, has been confirmed as title sponsor for this year’s inaugural Wirral...


Sealskinz Technology Wins MoD Contract

Kings Lynn, United Kingdom: Sealskinz, the British Endurance Accessories manufacturer, have strengthened their position as market leader by winning a...


Permanent Role For Skinner-Watts

Nottingham, United Kingdom: Flare Clothing Company, the Mountain Bike clothing manufacturer, is delighted to announce that Ben Skinner-Watts has joined the...


3 Hammers Star Takes National Title

UK: 13 year old Spencer Worley from Bloxwich, who plays his golf at 3 Hammers Golf Complex, stunned the judges at the The Golf Show by American Golf in...


Records Tumble As American Golf Long Drive Final Line Up Revealed

With 400 yard bombs, Tour players and over 5000 entrants, The 2017 American Golf Long Drive Championship is breaking all records Warrington, United Kingdom:...


Lamkin Brings FLAT CAT To Europe

Answering the question of what grip Justin Rose had on his putter at the Masters!  SAN DIEGO, CA, May 2nd 2017– Lamkin Corporation – the original...


GolfBuddy Introduces Most Advanced GPS Watch

GolfBuddy, the world-leading developer of distance measuring devices made exclusively for golfers, is introducing two new models of GPS watch for 2017,...


Youngsters To Take Centre Stage Thanks To #AGSkillsSkool

The search is on to uncover the UK’s next golf super star. American Golf is teaming up with 3 Hammers, one of the U.K.’s leading golf academies, to find the...


Thousands Join American Golf To Hit Balls All Weekend

Warrington, United Kingdom: Thousands of people joined American Golf this weekend at the ExCel arena in London as the nationwide retailer held its first FREE...


Lamkin Grips and FLAT CAT® Golf Announce Strategic Partnership

Lamkin Corporation – the original manufacturer of premium golf grips – announces it has partnered with Winston Products to market and sell the complete...


What can golf learn from tennis to make the sport more accessible?

Hello, my name is Ryan and I am a Sports PR and Journalism student at Staffordshire University, currently completing work placement with Medi8. I have a great...


American Golf Announces Stella Line Up For Free Golf Shows

American Golf will be bringing brands, personalities, Tour players and stars of today and tomorrow to the stage when it opens its doors at the ExCel in London...


Flare Extends Its Partnership With Air Maiden

Flare Clothing Company, the Mountain Bike clothing manufacturer; is extending its relationship with women’s MTB brand, Air Maiden. Flare became the title...


ZOOM – Fits Like A Glove

With its ‘One Size Fits All’ technology, ZOOM is designed to fit YOUR hand Buying a glove is a tricky business. Every golfer knows the routine. Under the...


BIG MAX Adds To Award Winning Aqua Bag Range

New styles designed to make life on the course that little bit easier The AQUA golf bag range from BIG MAX is set to expand for another season as the brand adds...


Elizabeth Mallet - Ladies European Tour Rookie

American Golf Appoints Tour Ambassador

American Golf is proud to announce the signing of its first Tour player sponsorship with Ladies European Tour rookie, Elizabeth Mallett. On her ninth birthday...


Puddle Beating Festival Fashion

Waterproof socks and hats will brighten any day out Sealskinz, the British Endurance Accessories manufacturer, is inviting you to get your dancing shoes ready...


Introducing: The Long Drive World Series

New format promises thrilling encounters in spectacular settings across the globe This March the world’s biggest hitters will go head to head on golf’s most...


NEW APPOINTMENT STRENGTHENS GROWING UK SALES TEAM

Jake Burton Sealskinz, the British Endurance Accessories manufacturer, is pleased to announce that Jake Burton, formerly of Hunter, has joined the business as...


LAMKIN INTRODUCES Z5 GRIPS

Five Scientifically Engineered Zones Provide Functional Playing Advantage Lamkin Corporation – the original manufacturer of premium golf grips – is...


PGA Merchandise Show – Medi8 Review

A highlight of the year and a place to find sanctuary from the continued negative press that the playing figures & the game of golf receives. I have come...


SEALSKINZ LAUNCHES WATERPROOF ROAD APPAREL RANGE

Sealskinz, the British Endurance specialist, has launched a range of waterproof apparel for road cycling. The capsule collection, which is made up of men’s...


Golf is NOT in decline, but needs a guiding light

I have just come back from one of the most interesting, engaging events I have ever attended. Even I am surprised! I didn’t think that the Golf Business and...


Sealskinz Sponsors XNRG Ultra Trail Series

Kings Lynn, United Kingdom: Sealskinz, the British Endurance Accessories manufacturer, is delighted to announce that it will be title sponsor of XNRG’s Ultra...


What Can We Do For The Golf Industry? A Reflection.

We often find that it is only once someone special has gone that we truly reflect on their lives and the legacies that they have left behind. It’s not that...


Accuracy Really Does Matter

2016 has been a year of big decisions where Accuracy Mattered. Pivotal moments that have caused indecision the world over. Should we go for it or should we play...


Big Max Tackles The Toughest Terrain With The 4-Wheel Drive Blade Quattro

4-wheel stability and fold flat technology delivers robust simplicity for BIG MAX When the biggest names want stability and traction they turn to 4-wheel drive....


Winter Styles Promise Perfect Performance

New fabrics rely on your body-heat to power performance Sunice prides itself on leading the way by using new fabrics and techniques in its award winning...


Flare Is Branching Out With Casual Collection

Nottingham, United Kingdom: Flare Clothing Company, the Mountain Bike clothing manufacturer, is expanding its range to include casual clothing and accessories....


The Power of Social Media

The successes of Brexit, Donald Trump, Honey G and even Ed Balls have caused more than a few raised eyebrows this year. It’s come as a shock to most people,...


The Best Sightseeing Tour In The World

There are sporting events around the world that need no further explanation other than their name. In golf we have the Masters and the Open; there’s...


U.K. Women’s Long Drive Champion Finishes Third In World Championships

North East golfer Rebecca McGinley has secured an incredible third place finish in the World Long Drive Championship after taking on the biggest hitters in the...


Steele Wins Safeway Open With Lamkin

Lamkin Corporation – the original manufacturer of premium golf grips – would like to congratulate Brand Ambassador Brendan Steele on the second PGA Tour...


Golftech Partners With GolfBuddy

Golftech, owners of Europe’s No.1 push trolley brand – BIG MAX, is delighted to announce a partnership agreement for the G.B. distribution and delivery...


Personality Over Prowess

The death of Arnold Palmer this week got me thinking about what makes a sport popular. My ‘mother in law’ (of sorts) actually worked for Mark McCormack when...


Sealskinz Adds A Splash Of Colour For AW16/17

New styles and old favourites offer colourful choices for outdoor users Kings Lynn, United Kingdom: Sealskinz, the British Endurance Accessories manufacturer,...


Miguel Angel Jimenez Tipped To Be The Next Team Europe Ryder Cup Captain

Warrington, 23rd September 2016: To coincide with the countdown to the 2016 Ryder Cup, which takes place at Hazeltine National Golf Club Minnesota USA, Sept...


Scottish Forces Mountain Bike Team Gets A Dash Of Flare

Flare Clothing design bespoke jerseys for Forces Nottingham, United Kingdom: Since launching its custom design service earlier this year, the Mountain Bike...


Lamkin Wins At The Italian Open

SAN DIEGO – Lamkin Corporation – the original manufacturer of premium golf grips – would like to congratulate the winner of the Italian Open after a hard...


All work and no play makes jack a dull boy

I didn’t meet Jack last weekend, but I did meet hundreds of people having a ball! The American Golf Grand Finals weekend is the culmination of a year of hard...


“Best Mountain Bike Clothing Of 2016”? You Decide!

Flare Clothing Company Shortlisted in Total Women’s Cycling Awards Nottingham, United Kingdom: Flare Clothing Company, the Mountain Bike clothing...


An Olympic Reflection – On A Green Pool

When the main controversy surrounding an Olympics is how and why the diving pool turned green, the organisers can be confident that it’s been a resounding...


American Golf Crowns 2016 Long Drive Champion

Warrington, United Kingdom: Friday night saw an incredible display of power hitting as Lucas Dornan became the American Golf Long Drive Champion, winning a...


American Golf Brings Charity Members On Course

Warrington, United Kingdom: American Golf is proud to unveil a new project designed to support the objectives of its designated charity, On Course Foundation....


Rose Wins Gold With Lamkin

Lamkin Corporation – the original manufacturer of premium golf grips – is delighted to congratulate Brand Ambassador Justin Rose on his incredible Gold...


New Appointments Strengthen New Venture Team

Basildon, Essex:  New Venture Active is delighted to introduce two new additions to its sales team.  Geoff Pullin and Andrew Hill join the permanent staff as...


American Golf Junior Championship Final Boasts The Best That Golf Has To Offer

Junior golfers have been battling it out this summer for a place in the third American Golf Junior Championships and the nationwide retailer is delighted to...


Line Up Of The U.K.’s Biggest Hitters Confirmed For American Golf Long Drive Final

37 of the U.K.’s biggest hitters are flexing their golfing muscles, ready for the final of the American Golf Long Drive Championships on Friday August 19th at...


Lamkin Goes For Gold!

New Olympic inspired finish lets club golfers Go for the Gold Following a 112 year hiatus, Lamkin Grips – the original manufacturer of premium golf grips –...


Rio and counting!

I LOVE LOVE LOVE the Olympics. I have grown up watching every Olympic Games with my parents, friends, current and ex-partners and this year I’ll introduce it...


New Partnership Strengthens Golf Marketing Agencies

Family owned sports PR and Marketing agency Medi8 Marketing Communications has confirmed an agreement with golf digital marketing agency, Albatross Digital...


New Poster Boy (And Girl) For The Best Open Ever?

This year’s Open was a series of highlights and the best was saved for last. As one that many are referring to as the ‘best ever’ the choice is quite...


World Long Drive Championship Qualifying Comes To The UK

American Golf Long Drive Championship is named exclusive official UK partner to the World Long Drive Championships The stakes have been raised for the Finalists...


American Golf Ladies National Finals Line Up Confirmed

American Golf is delighted to confirm the complete line up for the final of its inaugural Ladies Championship. 24 Ladies, who have progressed from regional...


Golf – Kicking itself where it hurts

Golf could only be run by men because it spends so much time kicking itself in the balls. From the USGA / Dustin Johnson fiasco at Oakmont to the re-emergence...


Flare Clothing take the title at inaugural Enduro Maiden event

Flare Clothing Company, the Mountain Bike clothing manufacturer; is proud to announce that it will be the title sponsor of the all-women’s enduro event,...


Lamkin Offers Free Marketing Pack For Retailers

Devised with PGA Professionals, the Lamkin Marketing Pack provides tried and tested routes to increased profits. Premium golf grip manufacturer Lamkin Grips is...


Bikes – A Lifelong Passion

I’ve ridden bikes for years, initially with stabilisers around the local building site as a kid: Empty roads and industrial looking, half built houses, made...


How can you get me in the club?

Much of our work at the moment is dedicated to growing the game of golf, but if I’m being honest (and I’ll say it quietly), the sport has never grabbed me...


American Golf Announces Significant Expansion Of Its Marketing Plans

Warrington, United Kingdom:  American Golf has expanded its marketing team to support the company’s efforts to grow the game. Plans to widen the reach of its...


Ben Moore wins the Red Bull Dark Knight crown in Singapore

Nottingham, United Kingdom: Flare Clothing Company, the Mountain Bike clothing manufacturer; is super excited to announce that one of their sponsored riders,...


#MondayMotivation

Every Monday my social media time lines are filled with #MondayMotivation posts which are supposed to inspire us for the week ahead. People achieving great...


Why golf has plenty to scream & shout about

Golf has a really bad image. From the outside it’s middle aged, fussy, grey and posh. It’s impenetrable, stuck in its ways and unwelcoming. Why anyone...


Line Up For American Golf Senior Championship Finals Confirmed

American Golf is delighted to confirm the first wave of competitors for its National Grand Finals weekend with the completion of its Senior Championship...


BIG MAX Introduces Double Decker Travel Cover

Save money on every golf trip with BIG MAX BIG MAX, Europe’s most owned push cart brand, has applied its reputation for design innovation to its brand new...


Custom Built By Flare

Flare Clothing launches custom design service Nottingham, United Kingdom: Flare Clothing Company, the Mountain Bike clothing manufacturer, has introduced a...


BIG MAX Launches Navigator Quad Gyro Electric Cart

BIG MAX, Europe’s most owned push cart brand, is set to introduce the Navigator Quad Gyro to its electric trolley range. The remote control Navigator...


Perfect Your Putting With Poulter

New Ian Poulter CS2 Putting Matt delivers versatile indoor training regime Fans of the Ian Poulter CS2 Putting Aid can now get ready for the new season in the...


BIG MAX Handed Prestigious Golf Digest Award

BIG MAX, Europe’s most owned push cart brand, is making huge waves across the Atlantic having been awarded the prestigious Golf Digest Editor’s Choice award...


Golftech Announce New Sales Team

Golftech, owner of Europe’s No.1 push trolley brand BIG MAX, has announced a fresh line up for its U.K. sales team. The new additions add experience and...


Lamkin Grips Partners With Cobra

Lamkin Grips partners with Cobra to provide UTx grips as standard on new King Wedges It’s rare to come across anything these days that fits ‘top of the...


BIG MAX Launches QUAD Electric Cart Range

BIG MAX, Europe’s most owned push cart brand, is set to introduce a new range of electric carts to the U.K. market that will match the robust innovation of...


New Venture, New Team

Golf apparel experts line up to support New Venture Active portfolio. New Venture Active is delighted to announce a series of appointments to its sales force....


Lamkin Wins in Puerto Rico

SAN DIEGO – Lamkin Corporation – the original manufacturer of premium golf grips – would like to congratulate the winner of the Puerto Rico Open on his...


Traharn Chidley & Sealskinz Nominated For Prestigious ‘#BeAGameChanger’ Award

Sealskinz, the British Endurance Accessories manufacturer, is delighted to announce that the #IAmEndurance campaign featuring their sponsored athlete, Traharn...


HIRZL TRUST Hybrid Plus+ Adds Colour To Performance

With unique HIRZL GRIPPP™ glove technology and a fresh new colour palette the HIRZL TRUST Hybrid plus+ delivers style and performance. Swiss glove specialist...


Put Your Driving To The Test At The 2016 American Golf Long Drive Championship

As Jordan Spieth steps up to defend his title in Augusta, American Golf will be inviting golfers and non-golfers across the UK & Ireland to enter what is...


BIG MAX Launches Foremost Exclusive Line

Big Max collaborates with Foremost to offer exclusive push trolley, bags and travel cover BIG MAX, Europe’s most owned push trolley brand, is set to introduce...


The Golf Show by American Golf Heralded A Success For Golf

A week on from its inaugural Golf Show, American Golf is still enjoying the overwhelmingly positive reaction it has had from trade and consumers alike....


Introducing The New American Golf Club

American Golf will be getting its members’ seasons off to a very rewarding start with the new look American Golf Club.  Club members will receive a package...


BIG MAX Expands Its AQUA Golf Bag Range

New styles cater for golf’s latest trends The AQUA golf bag range continues to be one of the most successful innovations in the BIG MAX family.  New...