Golftech, owner of Europe’s No.1 push trolley brand BIG MAX, has announced a fresh line up for its U.K. sales team. The new additions add experience and enthusiasm to the Golftech team, paving the way for continued growth across some of the fastest growing golf brands in the U.K.

Keith Dicker, formerly of Sunice, Tommy Hilfiger Golf and Hi-Tec has joined the team to help grow Golftech key accounts. Drawing on a wealth of industry experience, Dicker is relishing the challenge ahead.

“BIG MAX is such a strong European brand, joining the team presented a fantastic opportunity,” commented Dicker. “Since meeting with Golftech I’ve learned about the other products such as Hirzl gloves and the Golf Rules Handbook and it’s clear that the opportunities for expansion are much greater than I ever thought.”

Also starting with Golftech are new agents Simon Larner and Craig Brown.

Craig, a qualified PGA Professional, will take on the Midlands. This is a region he knows well following his most recent position as Head of Golf Operations at Worfield Golf Club. Craig hopes to draw on his experiences from the other side of the fence to help provide retailers with the quality product and necessary support to help drive sales.

Simon will take on South Wales, Gloucester, Oxford and South Herefordshire. Relatively new to the golf industry Simon will take 18 years’ experience in his family business and apply it to his true passion – golf. With a focus on sales support and customer service, Simon will bring a professional approach to his new portfolio of innovative products.

Ian Waddicar, U.K. managing director of Golftech commented, “More than anything I wanted to appoint people with a passion for sales and an enthusiasm for the product. Simon and Craig both bring a fresh approach to the industry and in Keith we’ve got enormous experience to add to a genuine desire to work with our brands.”

The full sales team for Golftech is:
Scotland – Gary Castles
North West – Paul Gledhill
Midlands – Craig Brown
East – Nick Dalton
London & South East – Nick Harvey & Stuart Crabtree
South West – Mike Priest
South Wales – Simon Larner
Northern Ireland – David Neil
Ireland – Damien Vaughan
Key Accounts – Keith Dicker

Keith DickerSimon LarnerCraig Brown
For more information please contact or 01204 383949