OCEANTEE
Brief
Establish OCEANTEE as the original sustainable golf brand and educate golf on how to become more sustainable
Delivery
We used a story-telling strategy across all channels that captured the market by educating and engaging the industry and consumers, and positioning Founder Ed Sandison as the expert in sustainability and golf. The authenticity of the brand is reflected on social media, maintaining a tone of educator rather than campaigner or disruptor.
We have also used our network to make introductions that have enabled OCEANTEE to establish commercial partnership opportunities across the industry. These have reinforced the brand’s position and created a variety of platforms to educate the industry about the importance of sustainability.
Success
OCEANTEE has won awards for its clothing from all key U.K. golf publications, and in 2021 won Best Start Up Enterprise at The Global Good Awards, where the judges made specific reference to the impressive reach that the brand achieved in its first 18 months. Campaigns at The Ladies European Tour Women’s Scottish Open and through the WPGA have created multi-channel exposure for the brand.
