Provision Events (PVE), the sponsorship activation expert, welcomed record numbers of golf fans to its Microsoft fan experience last week as over 715,000 visitors descended on the Waste Management Phoenix Open.

PVE was commissioned by Eiger marketing to provide a Microsoft fan experience at the world renowned Waste Management Phoenix Open, which already held the record for attendance at a PGA Tour event. With 60,000 more visitors than in 2017, the party atmosphere, particularly at the notorious 16th hole ‘Colosseum’ reflected the diversity of visitors that spanned well past the normal confines of visitors to a golf tournament.

Simon Jones, Head of Sales & Business Development at PVE attended the event and was delighted with the way that the Microsoft experience engaged golfers and non-golfers alike, “For fans at the event I’d say that having fun came first and second with the golf in a solid third place!” he commented. “This is a unique event and right from the planning stages Microsoft appreciated that. They asked us to present their Windows 10 software and surface tablet technology in a way that every visitor to the event could enjoy. It was great to see fans trying the putting challenge regardless of whether they’d ever hit a golf ball and the sights in the 360 degree experience were something else!”

Microsoft WMO Fan Experience
Microsoft WMO Fan Experience

The activation was a fully branded 30m x 20m area, designed with PVE branding partner CSM Live. Fans could take part in a putting challenge, powered by Windows 10, on the infamous 16th hole before moving on to a 360 degree photo experience which used 24 cameras to create a unique image of the participant swinging a golf club or chugging a beer! A photo opportunity with the tournament trophy completed the activities which were then brought to life on Microsoft Surface tablets powered by Windows 10 and emailed direct via Outlook.

The Microsoft fan experience perfectly showcased PVE’s ability to realise a client brief utilising its own in-house design and technology and the expertise of its partners such as CSM Live. This is just one of a series of high profile fan experiences for which PVE has been commissioned this year and while the attendance record is unlikely to be broken, visitors to sporting events all over the world can look forward to being entertained in new and innovative ways.