Did you ever learn about the 5 Ws (and the 1 H)? Writing newsworthy news is an art form. Who, When, Why, What, Where and How are the questions we ask ourselves whenever we put pen to paper – or keyboard to screen.

Being concise, accurate and interesting is not as simple as it sounds. Getting these elements right is as important as making sure your news hits the right inbox. However, your public image extends beyond what you, or we, say in a press release. In both good times and bad we advise our clients on how best to manage the situation and shape the story in their favour.