Kings Lynn, United Kingdom: Sealskinz, the British Endurance Accessories manufacturer, has been confirmed as title sponsor for this year’s inaugural Wirral Ultra & Bike Ride. Taking place on July 2nd, this 35 mile event uniquely combines an Ultra Marathon with a non-competitive bike ride meaning family and friends can enjoy the scenery and offer support en route. Wirral Ultra & Bike RideOne thing we really wanted to do was find a route that would allow family and friends of the runners to participate alongside them. The Wirral Ultra Route is ideal for this as 90% is off road and it’s relatively flat which makes cycling an easy option.”

This new sponsorship is part of an ongoing commitment from Sealskinz to support events that encourage participation as Matt Boyce, Brand Manager explains, “We are really pleased to support the Wirral Ultra and Bike Ride. As well as promising to attract a very competitive field, it also brings new people to the Ultra arena and recognises the importance of making sports of all kinds more accessible and fun for everyone involved.”

Runners or riders interested in taking part in this year’s event should sign up online at The Top 3 runners will win prizes supplied by Sealskinz from their lightweight Spring/Summer running range.


Sealskinz was the pioneer of the Endurance Accessories market. Since the launch of its first waterproof sock in 1998, Sealskinz has been the market leader and maintains its position by developing new products and technologies that enable its users to get out and stay out for longer. The company’s products are now available in more than 40 countries and is used by athletes and adventurers the world over to get out stay out whatever the weather.

Designed in Britain to defy the elements.

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