THE GOLF FOUNDATION
UNLEASH YOUR DRIVE
To create a marketing campaign that presents new mental well being research findings in a compelling way, maximising exposure for the Golf Foundation and encouraging more PGA Professionals to deliver the Unleash Your Drive programme
The marketing campaign strategy was based around a powerful video presented in fully branded A5 video books. The film captures the experiences and learnings of one group of children and their PGA Professional through a series of interviews conducted by our production team. By creating a short film, we were able to bring the data to life and communicate complex ideas in a relatable manner.
The Unleash Your Drive film gave The Golf Foundation means to open doors to new funding streams, work with community groups outside of golf and positioned the charity as experts in the increasingly critical area of mental well being. It continues to be a significant part of their current and future strategy.