WE LOVE GOLF

Brief

Develop an integrated marketing campaign to encourage more women to take up golf with PGA Members

Delivery

Our concept was We Love Golf; a 6-week pathway programme which used social media to recruit non-golfers into group taster sessions.  We supported this with a best -practice step by step marketing guide that helped PGA Members convert the newcomers into regular coaching and onto Membership.

Success

The project ran for 2 years and successfully recruited women from across the UK into 60+ golf clubs.  In just 16 months there were 25,000 engaged users on Facebook generating more than 500K impressions.  Participating PGA Members reported high retention levels, significant revenue, and a shift in golf club culture as a result of the We Love Golf campaign.  Highlights included a legacy project run in conjunction with the Scottish Government and The Solheim Cup.