WOMEN'S GOLF DAY
Brief
To build awareness of the only single day global sporting event celebrating women and girls and encourage venues and individuals to participate
Delivery
Medi8 has been involved with Women’s Golf Day since 2016. As part of a small team Medi8 has helped guide and deliver a global PR strategy, generated campaign ideas, leveraged sponsorships and built relationships for the brand all over the world. Since Women’s Golf Day launched, more than 1000 locations in nearly 80 countries have participated making it the largest one-day event of its kind.
Success
Participation and exposure for the brand have surpassed all expectations, but one of the most impressive successes was in the transformation of the 2020 event to Virtual Women’s Golf Day. In just 6 weeks the team collected hundreds of videos from around the world and curated a charity fundraiser for Médecins sans Frontiers. This was such an enormous success that the virtual event has now become an annual celebration; WGD Palooza.
